Sami Ammous

Sami Ammous leads the Sales Engineering organization in the Avaya Asia Pacific market, focusing on keeping the organization aligned with the latest technology trends of digital transformation. Sami drives his team using an outside-in approach, starting with desired customer outcomes and closing with delivering a solution. He also helps increase team efficiency through team-based approaches to opportunity management. Sami’s expertise in multiple technologies and verticals allows him to address strategic problems using a simplified approach.

Sami has had exposure to multiple verticals and markets in the Middle East, Africa and Asia regions. In addition to running the SE teams, he has personally been engaged in transformation projects in telecom providers, financial services organizations, government bodies, and retail customers. Sami brings to the table a solid technical background with a rich understanding of business challenges in the C-suite. His specialty is technical and business consulting around digital transformation, technology adoption and emerging architectures.

Previous to working for Avaya as SE Director, Sami held the following positions:

• GGM Technology Office Senior Manager: running a team of business engagement specialists focused on positioning cutting edge Avaya technology
• Solutions Sales Specialists at Avaya, focused on Customer Experience Management
• Consulting Systems Engineer at Avaya, focused on contact centers
• Account manager for a multinational company in Jordan
• Technical manager for an IT company in Jordan
• Active involvement in multiple NGOs