Nidal Abou-Ltaif is one of the regions most respected and celebrated ICT and business leaders, known for his unmatched track record of success, enormous love of people, fierce passion for winning, and desire to help governments and businesses use technology to make a real difference in people’s lives.
In 2003, Nidal joined Avaya as the regional sales leader for the ME. He began a journey of rewiring the business by building a winning team & go-to-market strategy from scratch. He has been instrumental to transform Avaya from a niche voice/IP telephony player to become a business communications powerhouse by market share in the region in Contact Center, UC & Infrastructure businesses across verticals & geographies.
Nidal has a long history with the networking business at Avaya. He was instrumental in maintaining business continuity when Avaya acquired Nortel, and managed a successful integration process in the Middle East, Africa and Turkey.
In 2013, Nidal was the mastermind behind Avaya’s growth in the region’s mid-market business when he developed and led iConnect, a strategic initiative for Avaya globally, aiming at building and driving a channel friendly program for the mid-market.
In early 2014, Nidal was selected to lead Avaya’s newly formed Global Growth Markets theater that includes MEA, Turkey, Russia & CIS, India and SAARC, and China, a challenging market the with highest global growth potential. As president for Avaya GGM, Nidal took the challenge to turnaround Avaya in India, and drive Avaya’s networking business in his geography. In FY14, and under Nidal’s leadership, Avaya GGM led the networking business, achieved impressive growth mid-market with Avaya’s flagship channel engagement program iConnect,, and is currently expanding into territories.
In his 30 years as a sales leader, Nidal has transformed businesses for the 3 companies he worked for: NCR/ATT & Avaya. From 1980 to 2003, Nidal lead various teams at NCR/ATT into new business lines well before competitors ventured into them. His latest role as sales director for ME, North Africa, and Eastern Europe for Infrastructure & Networking business grew to become the area’s most recognized SI/reseller of IT infrastructure, eBusiness & enterprise apps.
Nidal has always been driven by a passion & commitment to build and develop leaders. At NCR, he fostered a culture of self-motivation, agility & integrity. Most of the associates Nidal mentored went on to join & lead successful careers themselves in technology across Middle East & Africa. At Avaya, his team members have been often described as “a pocket of brilliance” within the corporation and the associates Nidal recruits & coaches are widely recognized as some of the highest of calibers across functions.
Nidal has been recognized for his leadership and management skills by a number of organizations, including:
- President Award, Avaya - 2013
- Listed among the top 5 most influential IT executives in the region (Network Middle East)
- Nidal is a founder and former member of the Young Arab Leaders Organization (YAL)
Nidal is based in Dubai with his family and 4 kids and holds an MBA in management.