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There’s Nothing Artificial About It: AI and analytics document significantly better digital experiences for customers
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    Artificial Intelligence (AI) enables machines to learn and think like humans, at much faster speeds. Increasingly, IT and business leaders are using AI to gain a competitive advantage on their interactions with customers. This report evaluates the role of AI in Digital Customer Experience (DCX) strategies and subsequent initiatives. By the end of this year, 85% of organizations will have developed a DCX strategy, so now is the time to establish one for those who haven’t already.


    Nemertes Reserach, “Real-World Success with Digital Customer Experience (DCX): A Review of DCX Projects, Metrics, and Best Practices,” Robin Gareiss, President and Founder, Nemertes Research, Q1 January 2019