Fadi Moubarak is the Vice President of Channels for Avaya International, which covers Europe, Asia, the Middle East and Africa. In this role, he leads the channel strategy for Avaya in these key regions, which is focused on driving digital transformation in the enterprise and midmarket sectors.

He is responsible for attracting and developing partners capable of deploying Avaya’s latest innovative solutions and platforms, while ensuring that there is an increase in the adoption of these technologies amongst core partners. Fadi has been with Avaya since 2013, having successfully overseen the channel engagement strategy for the AMEA region, while keeping it aligned with sales execution to drive incremental business.

Fadi brings a deep understanding of the technology sector with over 25 years of experience. He holds a Bachelor’s degree in Electrical Engineering from the American University of Beirut and an MBA from the Edinburgh Business School.

Based in Dubai, he is also a board member of the American-Lebanese Chamber of Commerce.

Connect with Fadi Moubarak on LinkedIn.

With an unmatched record of success, Nidal Abou-Ltaif helps governments and businesses make a real difference to people’s lives in today’s digital world.

Since joining Avaya as the regional sales leader for the Middle East in 2003, Nidal has rewired the business by building a winning team and go-to-market strategy from scratch. He has been instrumental in transforming Avaya from a niche voice/IP telephony player into a business communications powerhouse, with a complete portfolio of software and services and the integrated networking platform to meet underlying needs. Today, Avaya’s customer-centric products and services are helping businesses across the globe accelerate their digital transformation journeys.

An advocate for boundless innovation and team work, Nidal strongly subscribes to the notion that innovation comes from the field.

Under his leadership, innovation is co-created between the company’s representatives and their customers, with the resulting technology solutions solving genuine, real-world challenges. While these solutions invariably lead to positive business outcomes, many also promote equal access to digital experiences – the emergency response system designed to be used by hearing-impaired citizens is a perfect of example of this.

Indeed, Nidal is a champion of diversity in the technology industry; more than half of his leadership team are female, and his belief in expanding the role of young talent in driving transformation resulted in the creation of the Avaya Academy, which nurtures young talent with paid placements across the Avaya workforce.

Devoted to the principles of customer-centricity, leaders without titles, and accountability at the workplace, Nidal has fostered an environment that makes innovation everyone’s business – whether they’re an Avaya employee or customer.

In a career spanning 30 years as a sales leader, Nidal has been active in transforming business at three employers – NCR, ATT and Avaya – and has spearheaded their ventures into new business lines, often well ahead of competition.

Nidal is based in Dubai with his family, including four children, and holds an MBA in management.

Connect with Nidal Abou-Ltaif on LinkedIn.

Ahmed Helmy is Vice President – CTO, Avaya International (EMEA and APAC). Based in Dubai, UAE, he is in charge of guiding and influencing the innovation and R&D that Avaya pursues. He has more than 15 years of experience across the Middle East, France and the UK, with an extensive know-how in managing, designing, developing, implementing and testing IT solutions.

Ahmed is a recognized industry veteran, demonstrating a track record of accomplishments in assisting organizations to achieve maximum benefit from their IT investments. He also holds a number of patents related to Avaya innovations, including the world’s first Social Network for Chatbots.

Ahmed’s projects have received regional and global recognition, including the Avaya Happiness Index on Blockchain - a solution inspired by the Smart Dubai Happiness Agenda, an initiative designed to make Dubai the happiest city in the world - that was voted a Gold Winner for innovation at the 31st Edison Awards in New York City, which honors innovation, creativity and ingenuity in the global economy.

Ahmed holds a Bachelor’s degree in Electronic and Communication Engineering from Alexandria University in Egypt and has acquired multiple IT training certifications. Ahmed speaks Arabic, English, French and German.

Connect with Ahmed Helmy on LinkedIn.

Simon Harrison is Senior Vice President and Chief Marketing Officer, leading the global marketing function to engage new and existing customers and partners, drive adoption of the company’s software solutions and support Avaya as the leading player in a dynamic digital communications market.

Simon joined Avaya in 2020 from leading research and advisory firm, Gartner, where he was research director and lead analyst for the Unified Communications and Contact Center market. In a career spanning over 25 years he has been a thought leader, product strategist, marketer and consultant in the communications solutions industry. Prior to Gartner, he held leadership roles in Marketing, Sales, Product Marketing and Product Management for companies like Cirrus, Vocalcom, Siebel Systems and others.